ZEITGEIST AND BUSINESS MORALITY

Abstract

Each historical epoch, ancient, medieval, modern and contemporary, has produceddifferent relationships within the practical human acting, endeavoring to mediate the relationshipbetween the political, moral and economic action whether by virtues, Christian moral goldenrules, or Kant’s moral imperatives. Twentieth century as the ‘’age of extremes’’ of liberalism,bolshevism, national fascism, has fi nished with neo-liberalism, which has exposed all political,legal and moral action to the profi t-power Logos. Business ethics as a normative ethical disciplinecritically refl ects the ruling business morals and indicates the epochal need of reevaluationof the business morals of corporation into the business morals of working people as the beingsof dignity and freedom.